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Sometime back I attended a session by Dr Wayne Visser (pronounced wiser - and surely was wiser on the subject than most in the room) - CEO of CSR International. He referred to current CSR efforts by organizations to be not at all effective in the long run or even in scale. The main reason cited was the lack of creativity in thinking about alignment to the main business.
   
Last week I attended a workshop organized by International Business Leaders Forum and DFID (UK) on measuring impact of Inclusive Business Models. Here are some key learning points/take-aways for me: 1. Sustainability of social initiatives is ensured when we look at inclusivity from both ends -- for example, a model that focuses on employability of the poor and underprivileged youth - works better if we can include the middle class youth and may be even the rich as well. I had not really thought like this -- was always mentally excluding the better off people from the initiative. It brings a different set of challenges to the table - but ones that are more addressable. This is inclusivity the other way round.
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